5 Favourite & Highly Advantageous On-Page & Off-Page SEO Strategies - Episode 1 - Omega Digital
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5 Favourite & Highly Advantageous On-Page & Off-Page SEO Strategies – Episode 1

Transcription:
File: First Vlog for the Ask Glynos SEO/Digital Marketing Show – Episode One

Speaker: [00:00] Hey guys, welcome to the first Ask Glynos SEO, and obviously, I’m completely new to this whole video production thing. So, I doubt that I’ll get right,; I even got my sunglasses on, how fun is that? Basically, thisThis is going to be the first video on a SEO series that I’m starting on YouTube,. I may do snippets here and there, or I’ll take off and I’ll put it on other platforms.

[00:31] But really, I’ve been asked, “all of the content you’recontents you’re producing so far has been more around business orientated” me personally . So, native to YouTube, I’ll be trying to focus on the SEO side of things, and as I learn and continue to grow in my understanding and education of SEO, and as technology progressively evolves, I’ll be creating more and more videos, and hopefully you guys can come along inon the journey with me, and as I learn, you learn.
[01:03] Look at my shirt? How funny is it is? Completely unprepared to be on video, but I’m going to do it anyways,anyway because it’s fun, and hopefully I get to talk about the SEO, that’s what I was going to do anyway by myself, so why not record it?
[01:18] So, basically the Ask Glynos tweet went out on Facebook, Twitter, and Instagram, and basically what that also means is because it’s untapped, this. This trend can go really, really far, or it may not. But, you never know if you don’t try, that’s what my mom used to say, “at least you tried” Look, I’m going off camera and everything, so that’s pretty funny.
[01:41] The first question came in from a colleague of mine who probably just wanted to test out whether the Ask Glynos trend on Twitter -Yes, on twitter- like, “is it working? So, I’m going to ask you a question that you [inaudible] and what that was, was Thank you James Norquay from prosperity media, shout out. He asked me one of my top five favourite on-page, and off-page, at the time of writing this on the board, April 2018, I’ve written down five on-page which I’ll go through in the video, and five off-page which I’ll also explain further.
[02:28] Now, I’m trying to keep this video to about 25 minutes, otherwise it blows out completely, and I want to actually make this reasonably sized, but at the same time, keep it fun and engaging, and hopefully we all have a good time al right? “, alright? “Yay, SEO I love it” Awesome.
[02:45] So, what are the five—I’ll probably go upstream just to point two things, one of the five on-page -we’ll start with on-page first- and there’s many, other than accessibility, everything is not in any particular order. What really happens is that different work sites have different problems, so some websites generally will nail a certain things that we need to focus on, some will be more in the content marketing, some will be more of technical SEO, some will be more specific type of link building. So, it all really depends uponon the client, but I’ve found that five of this on-page, and five of this off-page encompass all of the SEO sortsorts of sites in campaigns that we handle.
[03:34] I’ve been doing this for 11 years, and I still have fun a lot, and it’s awesome to kind of see how SEO hashad grown over the last 10 years, especially when I started, it was easy to manipulate the ranking on page mainly. Mainly, you could manipulate so much, and how that sort of advanced and evolved to a point now where on-page SEO is still extremely importantessential as it lays the right foundation, and you wouldn’t believe when [inaudible], I’m going to talk about URL because so b6
[04:09] But basically, the whole point is that as things grow, develop and evolve, this will as well. But, on-page, the way in which search engine, the robot Google, and being how they understand and interpret, because they don’t really care pretty much in any of the robots other than Google. Most of you probably don’t even care about anything else other than googleGoogle, ya, shout out to googleGoogle.
[04:31] So basically, this six pretty much are important for all sitesites, especially number one. So, let’slet’s get started. One, accessibility, it seems obvious, right? You’d be surprised how many times I’ve had sites where the robots hashave blocked out Bing, or the website has blocked out all robots, and what happens is that more and more websites are getting written in WordPress, and when developers are building the website, and I could go on for about two hours on accessibility, but basically, with more and more website being built on WordPress, and if you go and have a look at your website and do a full /WP/login.php you’ll, you’ll figure out whether it’sit’s WordPress or not. Hopefully, the developers toldwould tell you if it is WordPress.
[05:29] What happens is I’ve worked developers that have built sites, and what they’ve done is basically disallowed the robots to crawl the website, which makes sense when you’re developing the website, but then they push it live, they and forget to turn it back on. I rather get development done off-site, so don’t like, splash pages “Waiting for my new website to come”, if you have a Website already, leave it and develop the other one on the side,. if you don’t already have a website, then it doesn’t matter. But, if you do have a website and you’re developing it, it’s probably best to get it sort of developed under the development server, and then push it live when it’s ready to go.
[06:06] What happens is that the developers forget to allow such engine crawl, and basically you block the entire accessibility of the website. It’s just amazing how people just forget the one-ticket checkbox. Also, there may be robots.txt. So, the robots.txt follows a file, that kindskind of directs and instructs search engines how to crawl a website. So, there can be certain sections we´ve seen over—I’ve seen especially, over many years doing SEO where they block out pages it makes no sense to block out.
[06:44] So, it’s very important that one, your website can be accessible, and that could be two reasons; one it could be a robots/txt directive, so you put disallow all and no robots will crawl the website, like I mentioned the developers do. Other times, it may be that the website basically cannot be understood, so googleGoogle goes in and is written and is built in a way that I can’t understand what the website is.
[07:09] This was a really big issue when I kind of transition out of my web design days back in 07, where most websites were built in flash, they had all these little crooked little flash things, and you put text in flash and it was really weird, and basically it couldn’t access any links in that content. So, the big thing about accessibility is making sure that there’s nothing wrong in the HTML, and there’s nothing in the robots.txt that’s blocking the site, because if it is, pretty much everything else doesn’t really matter a whole lot. Google may times, if it realizes that you made a mistake, it might ignore it. But, for the purpose of this video I’m not saying that, we have to make sure that your website is accessible to search engines, and that search engines understand it in a way where your whole website is open up to them, the areas where you want it to crawl.
[08:00] Second is, mobile optimized. Mobile first indexing is on the horizon, that seems to be what everyone is basically talking about. I’ve still got only one client that has an m-dot domain and that becomes quite annoying, because the content has to serve both for mobile, and then it has to serve both to desktop and the indexing mobile content, because you want the desktop to be implemented, and it gets really—because you get duplicate content issues.
[08:37] If your website isn’t responsive, and look, I’m not going to go into what’s a responsive because you can go on google and type in ;what’s a responsive website’, but basically, if you go on your mobile phone, and you can actually see all the little horizontal lines and you have a nice navigation menu, and all the content is nicely placed in any device you’re observing the website in, more likely is responsive, but if your website looks exactly the same as it does on the desktop, then there’s a good chance that it isn’t responsive. So, mobile first. From a point of view that googleGoogle is actually doing the opposite, so actually that client who has the m-dot remain we’re getting a new website—and I can see that time’s already 10 minutes and I’m barely into the first point, this is going to be fun.
[09:25] I have to speak through, but basically, making sure your website is responsive so it works in any device, so you don’t have an M-Dot, or you don’t have a mobile version, or anything crazy like that, or have a slash mobile, you don’t have to do that anymore, you just have to update your website if it isn’t responsive. Guys, if your website isn’t responsive, forget all of these, make your website responsive, get rid of the video, turn off, bring up your developer, find one, get it optimized, and by that means get it responsive so it works on any device, so long going forward you don’t have to worry about it too much.
[09:58] And then, there’s aan AMP which is accelerateaccelerates mobile pages which I won’t get into right now, but google it, because it’s awesome in some ways, but it’s a little bit limiting in others in terms of functionality and how pages get read. So, they look nice and beautiful on a mobile device, like a blog page, but then you’re going to pace it it’s really heavy in terms of resources, it does become a little bit tricky to get around that. So, AMP is pretty important, but just for the speed of this video I’m going to keep moving.
[10:28] Probability, my favourite part of the entire 11. The thing about probability is most WordPress responsive designs now have taken care of that, but probability used to be huge. What probability is; is making sure your keen links for example, are text -based, what that means is you’ve got ‘a href’. So, the links are written in a way that is has an ‘a href’, so if you don’t know what an ‘a href’ are don’t worry about it, you can also google them and then basically it’s just that any basic link generally has an ‘a href’ in it.
[11:19] So, you’d be surprised, and Google is getting better at this, because they had to, but basically in the past websites that we’ve seen, especially when we were I was looking at the agency, cool mate of mine, [Matthew Falls?] over at [inaudible] digital, yay another shout out.
[11:36] We test and experiment different JavaScript links. If you don’t know what Java link is, it doesn’t matter, but basically any link that isn’t ‘a href’ is going have a bit of an issureissue with probability. See, what happens is now with sort of content where you can kind of manipulate it, and then when you click it, it changes, that’s okay, depends on the example. But, just from—I’m speeding the video, I don’t want to get too complicated. The ‘a href’ are basically top navigation, bottom navigation, contextual linking. It doesn’t matter where the image is because what you need is ‘a href’ that’s fine for youyour non-techie viewer. But, in terms of all links, they should stay around ‘a href’
[12:26] Another big problem that comes with probability is when you have a website like one of my clients, which has 50 000 to 100 000 pages and you have problems with redirects. Basically, what that means is that even little issues like to optimize your probability, I’ve seen examples when certain top developers for some estrangestrange reason make links uncapitalized, so when you click on then you won’t see this, because it’s all kind of happening by the server, and you’re wasting server craw located budget, which I’ll kind of get to. But basically, the probability is also based so you’re serving the right URL straight from the get-go, so if you have “/omegadigital/” all lowercase with the trailing forward slash, that’s how it gets served next, you can click on it and it looks exactly the same, you’re optimizing the fact that It doesn’t have to go through any hops, any other loops to get to these destinations. So, basically is like “/OMEGA”, so you have a link which is supposed to be all lowercase forward slash, but then you have an uppercase example, I know it’s probably like reversed, but you get the point, and then it’s going to go like, “oh, this is the link, so when the user clicks on that it’s going to redirect back to that”. You’re causing too much loneliness and unnecessary redirects of loads which also affects page speed, and they can affect the amount of URL dual crawl.
[14:16] Second big thing, and that goes on and on, is pagination. No one seems to have a really good sort of solution, even the top SEO that I listen to in America. Basically, what pagination is, if you’ve ever scroll to like, especially on e-commerce sites, and they have thousands of products on the category, and you’re going to click next, and next, and next. To be honest with you, if that isn’t coded correctly you’re going to cause massive probability loops to the point where one of my client’s sites, it doesn’t get to all the pages and products as quickly as it would’ve if the pagination wasn’t 400 pages long.
[14:56] So, what the solutions beings you can install is things like, links next and previous HTML tags, so if you’re listening to this and you have a developer, maybe show them the video and ask, “do we have next and previous?” or leave a comment below and I’ll have a look at your website for you, and that goes for anything by the way.
[15:20] You have pagination that’s really long, make sure that you have a No Index installed, so basically as Google’s crawling it, it doesn’t index the pagination URL’s, why do’tdon’t we want that? Well, we don’t need page equal to the index. So, what you do is you put No Index, and then you put a follow in the meta robots. If you don’t really understand it it’s fine, you can pass it on to your developer.
[15:55] What that tells Google is, I don’t want to Index the pagination, but I want to follow the links on the page, and I want to keep browsing through to get the other products. If you don’t put the follow, it will usually do it anyway but you should put the follow in the directive, what that will tell is I know there’s more links, and with the Next and Previous you’re telling Google an instructing then into what the next page is, so you’re improving the probability.
[16:20] Basically, you should have sitemaps, and I won’t into sitemaps, but you should have a sitemap that takes cares of all the products XML sitemap that you can fit to googleGoogle, again, tell this to your developer. So, with pagination you’re going to have pages like one, two, three, four, five. So, anything greater than page one, you don’t want to index your—This is the main hot boiled highlight of what I’m going to say, don’t know Index page one, okay? Because if you know index page one, the whole category is gone.
[16:52] So, you already know index from pages greater than two, greater than two. So, what you do you is you tell Google, “I don’t need to index page two, but I’ll follow the links” because, usually on the pagination there would just be product pages, usually in categories, this is usually happens inside a category page where there’s thousands of products. And you basically keep telling Google “I want to follow each of these pages, and follow out the links”, so as they come there, they’ll be like—let’s say Shoes, so I got a product on this page, I’m paginating page four, you’ll have basically a No Index follow, you’ll have a previous link tag in the HTML which says that the previous page is three and the next page is five, your developer will understand, and then you’ve No Index Tag because it’s greater than two, and then you the follows, sort of follows the link, and it gets to the page five as well. But, most important is that it’s following the products, so your products get followed, crawled, and Indexed. And crawling isn’t the same as Indexing. I can’t believe how many people get confused on that, but that would be for a different day. so, crawling is not indexing, but by allowing this you’re telling Google that they can Craw those pages, and that will give up probability. And I’m not going to get more into probability because I’ll get too excited, I love it, there’s so much to talk about it.
[18:16] Internal link optimization. I don’t have a lot to say about this because I have to speed it up, but basically Internal Link Optimization is making sure that you’re linking into the right pages contextually within blog size and blog pages, that’s important. So, basically you have a page on your site about—it doesn’t have to be blog pages, but it could be anything. Let’s say you have a page that it’s all about shoes, just a general category page about shoes. Why wouldn’t you link to the page? Let’s say you’re going through the page and then you get to the part where you’re talking about a specific type of shoes, or ‘here’s a list of all the types of shoes that we do’, it might be whatever, blue shoes, red shoes, let’s say this one is for shoes, and then you are talking about a red shoe. Then, you link off internally from that into another page that talks about red shoes, because what happens is that anything that’s very generic like /shoes, in that content google will give this page more authority, because most of the time it will be linked in the top of the navigation, s it’ll be linked in every single page, and that’s internal page authority which I can’t get to.
[19:30] But, if you have you have a top navigation page called Shoes, and then you’ve got a page about that, and then you didn’t mention the word red shoes, so then it’s good to go and then /Red. It makes sense to link to your other shoe related pages from the main shoes contextually. It doesn’t have to be that way in top navigation, but contextually it’s important. If you’veyou’re content that it’s more generic, and you want to link out to specific pages, you do that internally and contextually, so you’re working within the content
[20:06] How you link that text is very important as well, you don’t want to spam it. You link as it makes sense through use it, don’t worry, ultimately too much about the right bots. So, if it’s a red shoe, and you mention red shoes, and then you link that, then that’s fine. You get the point. This is so huge, I do this all the time and making sure that my clients internal pages link off to right sections. You could have a supplies pages, and then you want to have a dedicated supplies page, so you obviously want to internally link that to the right supplies pages. So, you include “/Supplies/SuppliesName” whatever that is. So, where you link that is important, it’s very important so Google keeps understanding the flow of your website.
[21:00] Page speed, I don’t talk much about page speed. Obvious, along with mobile optimized, googleGoogle—I haven’t done any test, but the advance SEO group that we’re part of, and the content that I’ve been reading—see, this is the thing about SEO’s, right? They’ll produce a lot of the content, but then you have to go research it. Top SEO would agree that is your site isn’t Mobile Optimized, it will be penalized. Not because it’s a bad thing not be Mobile Optimized, but because it’s going bump up the sites that are Mobile Optimized, and if you’re not, it’s going to drop you. It’s not going to give you a direct hit, but’s it’s going to be more indirect. It’s going to be a cross against your website, but it’s got to be responsive for user experience.
[21:52] So, page speed is also similar to Mobile -Optimized in the sense that if your site isn’t fast, I’ll get to what’swhat’s a far site, I mean, that varies. But, what’s a good fast site? It’sIt’s usually around three to four seconds load time, and it just becomes hard for developers when there is a lot of content. But, if page speed is slow like, if your page speed is something really terrible like 10 or 15 seconds—Now, googleGoogle necessarily won’t target you indirectly, but they’ll target you indirectly if there’s a better page that loads faster than yours to load. Mobile optimized, Page-Speed Optimized, all comes down to one things ultimately, user experience. Who wants to sit on their mobile phone and I want to browse what’s happening on another game, so I go on google and I’ll type in “Manchester United and Amsterdam”, that page is loading up slow, so what’s the first thing that I’m going to do if it doesn’t load up in one second? -and we’re all a little bit impatient- click back, gone, see you later, no looking at you anymore.
[23:06] So, user experience is both mostly important ofrfor Mobile Optimized and Page speed, that’s the biggest reasons why, secondary is Google would actually stop penalizing, because googleGoogle is a business, so they basically want you to improve your site, not just because it’s good for everybody else, but it’s for them because if they send you to a page and theythen click back, that’s bad on google because they haven’t delivered to you what they are planning to do. The best thing Google can do is serve you the content you’re looking for as fast as possible, and you’re as happy, and you start browsing the site. They want you to spend more time on the sites they’re referring you to, than the site that you are which is actually on Google search results looking for what you’re searching for. Because if you can’t find what you’re looking for, they fail. Or if they send you to a page that’s slow and it isn’t optimized if you’re looking at it from a Mobile, they’re damaging their sort of reputation of “why is Google sending me to this site I can’t even look at” So, they’re thinking about their interest, but of course their business interest is the interest of users in general, and users in general want a site that’s fast and that’s Mobile Optimized, they get that done/
[24:23] Obviously, I write down here and I touched on it earlier, craw allocated budget. Craw allocated budget is so important, basically the faster your site is for crawling down on, in a long story short, the faster your site is, generally the more pages it will actually have, the more time it will actually have to browse other pages, why is that important? When you have ten pages it probably isn’t that important, when you start getting up to 50 000 it becomes hugely important. When I started working with one of my other clients, he would basically be like, “I’ve go to this product and I can’t find it, why? Well, because number one, bad crawlability as I mentioned, and two, page speed wasn’t that great. So, crawlability is what slowed it done, and basically page speed was how much resources where loading, had to redirect problem, that’s what the clients wasn’t thinking up, he had all kinds of problems. But then, if you got 50 000 pages, one second difference may mean your website gets crawled in one visit by Google 20 or 30% more.
[25:40] So, if you have product that you’re adding to the website, and you’re changing things all the time, and your website is huge, that could be the difference of someone going to google and typing on “red shoe” and seeing your link, and seeing your listing as opposed to an [inaudible], because they don’t even know you got it, and then you don’t even got time to time to get to it. So, it’s crawlability and page speed are very important, they still sort of do their [inaudible], but people usually don’t talk to them in the same way in the same context.
[26:04] Okay, URLs. I have to speed through this, and actually Off-page is kind of quick so I’ll probably just do them all in one video. URLs, quick, I’ve actually had a bit of a debate with Brain from BankLinko about short URLs versus short one, and I agree with pretty much everything he says with one sort of like, I’m not agains’tagainst of what he said, but in some cases it’s not always to do a short URLs. My understanding is that if you can do a short URL, definitely do a short URLs because googleGoogle does like that, and there was been data that show they do prefer short URLs.
[26:45] But, if your keyword is ‘Car Storage’, then it makes sense to have Car-Storage. But, what happens if your business is storage related, but it stores cars, it stores boats, they store all stuff, and if they want to create pages for every possible thing they can store, you’re going to have “storar/ all the different type of things you can store”. Also, blog posts, if they got /Blog, /Category name, which might be storage, and thenthey might want to put words like, “what are the top three ways to store my tv, so it doesn’t get damaged”.
[27:35] Well, you want to include those few keywords in the title because it’s a long-tail search, so my argument was that if it’s a long-tail search, the URLs can be long. I haven’t found anything sort of, and if I’m wrong, I want to be corrected, but I found that the long-tail keywords, like long-tail URLs, and this going to back to testing. Whereas if your content is more generic, more specific, if you’re not typing in something in google like, “what are the top 3 ways to store my TV so it doesn’t get rain damaged” or something that it’s that long, then google is not going to have much have to introduce your showing it, because it’s going to try to ball, which I’m going to talk about, ball the different keywords that you’re typing for, so it’s looking for in the URLs, it’s looking for “Storage, TV, best, ways” all over, and so it balls the keywords in the URLs, and it balls the content in the description.
[28:31] So, what it boils down to is; if the content is long, and it’s a long tail, look, try to keep it as short as possible definitely is a good rule, but understandably is going to a little bit longer than just writing for car storage. So, basically if you’ve got a long tail try to keep it a short as possible, but don’t be too worried about it, I don’t think it’s a big issue, and make sure that your URLs are rewritten in a way that it includes words, and doesn’t include things like “page.php?17654”, I know what that means, because I used to be a developer, but what does that mean to average user looking into that content? Nothing. What does that look like to google? Nothing. It’s lees information you have to understand what your page is about.
[29:36] So, if your URLs don’t describe at least for the pages about, bomb on, it’s an easy thing to change most of the time, and especially if you’re using content management systems, WordPress, Magenta, Shopify, and this goes on and on, they should basically take of that for you.
[29:58] Okay, I’m going to get off On-page, I love On-page. I’ve got to get my buddies one day and we could have an On-page SEO marathon because I absolutely love On-page. On-page is also very exciting—I’m going to get my pen, because blue is blue, I’m going to try and change it to purple. I pulled Off-pages and kind of shifted them into the corner, and irit probably deserves a little bit more respect. I didn’t put this before in the top five to James, but I’m going to mention social media because it’s really ridiculous that it’s not mentioned.
[30:26] So, again this doesn’t have any particular order, it’s just sort of opportunities and things to look out for, because every website is going to be different, it’s not some sort of black and white as On-page where things are more obvious. What’s obvious sometimes, this is generally for everybody, these may not always apply, some of them, right. So, first of all down, broken links. Now, guys I worked for a website that had a link from [inaudible], New South Wales to a call [inaudible] so top link, but guess what was happening? It was 404.
[31:08] So, if a website is linked to a page that’s 404, if anyone doesn’t know what’s a 404, it’s a page not found, so you have the page it existed 6 months ago, and all of a sudden it actually got removed, and so therefore it does 404. So, what the broken links do, is when it sends authority up to the normal page and then it 404s, you don’t that authority. So, when you got that particular client that we fixed out, we putted the page back live, it was a page they didn’t even know they deleted, and it actually should’ve been on the site. When we made that page live again, it’s ranking just went right up because it was top quality, and they started getting the authority again.
[32:10] Will googleGoogle change how they understand 404s and where do they pass the authority do they pass the authority if your page 404s? Maybe, but right now, and especially at time with my client, no. and also, broken links, again, usually with SEO there’s always more than one reason why you do things, broken links and sending more links authorities is extremely important, because the more authority means relevant links linking to your site that’ll give you a much bigger boost in conjunction with a strong On-page SEO foundation. But, most of the time it’s also good for another reason. Saving traffic, the reason why links where made in the first place was to send me to another site that’s related to stuff I’m looking at. So basically, it will send the link authority over to it, great, it will boost up your rankings in the search engines.
[33:21] Second, sending traffic. So, I’m a Liverpool fan, I’m looking at some guy’s blog about why Liverpool should’ve win the premier league season, and then he links off to a page where I can buy Liverpool merchandise, so I want to buy a new shirt, different size because I’m getting bigger all the time, so I click on a specific shirt, with ana specific size, and then I go to that page, bubble, 404. What do I do? What would you do? I know what my grandma would do, she’s going to think she broke the internet. So, basically what I’m going to do, and I’m probably an average techy web use, I’m looking back, first thing. I’m not going to go through the site and drill upon the product. I’m clicking back to see if I can find it somewhere else, I’ll go off this site as well, so damages his site a little bit, and I’ll go back to google and maybe Re-google or something like that, or they just might come back. Therefore, I can maximize the traffic, and most 404-page content isn’t tracked, I don’t think. Actually, I never really thought about that.
[34:29] The point is, most traffic is on the dying end even thought people get really, really, creative in having these creative 404 error pages say, “it’s ok, you haven’t broken our website, but here’s some related products, or related post, or pages, or whatever. That can sometimes help, but guys, send traffic, make sure your pages aren’t dead, it’s very important for SEO value, you’re collecting the link authority, and you’re also sending traffic in the right spot, it’s very important.
[35:03] Second, content Roadshow. So, I’m going to give credit to Brian from [Bank link code?], because he’s the one that kinds of conceptualize this really well, I was already doing this, but I’m going to give credit to him because the way that he described the process, he gave the name. He basically came up with that name, and the theory is your product awesome content, so what you’re doing is you’re doing a service to the internet, you’re doing a service to the general user, and you’re doing a service to Google, and you’re doing a service to you.
[35:41] Let’s say you find a post, I’m going another use another client’s example, let’s say the page is for 2018 engagement ring trends, and basically you can of have a site where you’re showing rings from a time where maybe certain things are in Fashion, and then in 2018 you’re producing the new content that maybe you elaborate more, you actually show more different rings, and actually back it up because Kim Kardashian is wearing a particular style, or another celebrity is wearing a particular style. So, you produce that content in your site, what I’m trying to say is, you take awesome content that already exist out, that another influence is linking to. Let’s say Aurora magazine is linking to that either one maybe doesn’t exist anymore, actually if is broken and you still approached it with better content, they’ll probably be more likely to update it.
[36:56] but let’s just say, you say link into these page, great, don’t ask them to remove them or anything like that, you might just not come off as a good person, so you might just say, “Look, I noticed your link on this page, the page that you wrote back then that links to this, maybe on this side of the page you can link to my 2018 one” and if that other old page is linked into a broken 404, then I don’t see anything wrong with you going and saying, “would you update that link” to the magazine, influencer, or whoever it might be and say, “I’ve got a better article that’s been more updated, and if you believe—” you don’t want to spam, you want to do some hard work and actually write a customized, gentle, soft message saying, “would you have a look at our content and if you find that it’s valuable to your users, would you mind linking to it?” And if you have enough time to customize it for the right people, and you’re producing great quality content, it works, I did it and it works. We did it for 404 pages, it does work guys, 100%. So, content Roadshow, Brian from [Banklinko?] Shout out. Awesome strategy.
[38:08] Now, this is some good old-fashioned context. You’re not really going out with your content on a roadshow scale, but you’ll building relationships. You might think, “Well, that doesn’t really give me any value now” Well, you have to patient sometimes, and you don’t want to be a jackass or rude person and just only be out for what you can get, instead of what you can provide. So, if you’re representing a client in Jewellery, interiors, or whatever, you do want to have the client’s person to do it, but build relationships because you’re a nice person, and it’s really good to even help.
[38:48] With the interiors clients. There’s heaps of websites, and bloggers, and influencers that talk about a lot of interiors and all of these nice things. We may give them some extra value, maybe we’ll do an SEO audit for them on behalf of the client’s sake, we do this SEO order but it’s from client name. And your building relationships, eventually that will be like, “well, you’ve done so much for me”, then when you do come across and say, “you know what? would mind if you link to X page” If you’ve built a relationship, you’ve provided value, and then you ask overtime, then more likely link to you.
[39:34] Now, you’re going to say, “But what about if they charge money, everyone charges money” Everyone charges money I get that, it’s true. But that’s where you have to be creative in how you provide value to that influencer or to that blog. Now, the old-school was kind of throw guest blogging articles, look, it’s a bit sketchy with the google guidelines about guest posting and all sort of rest. But if you can give then content to use—What I’ve found is, when your site has a lot of images, and you’re sharing these images, and google can index the images, and you have a good optimized crawlability. People are going to google and type different things where your images might come up, and they’re probably going to use it, and then it might even credit you.
[40:37] So, there’s two things that you can do with this contact list. One, you can them provide value to that person overtime, you built a strong relationship, and then eventually if that contact influence or whatever it is, builds a piece of content where you can even create another content that will add value, they may give you that link for free. This is more of a big picture strategy, and so it’s a forever strategy because it doesn’t really have a time limit, all right? It’s good business to be building relationships in your industry anyway. Then eventually, when they realize you’re not just coming after them for a link only, because then they’re going to send you a media kit. But actually, you’re going to provide them unique value in a customized tailored way, I’m very confident that if you keep giving without the expectation of return, they will give you a link, they will have you on their contact list.
[41:28] I actually had a good friendly relationship with a lady that worked with a huge website where they blog of things like the Bachelor and all there is to it, and because I had that relationship -and this is a rule-life example of this in practice- I approached her and said, this article talks about this particular ring, and this particular ring is something that we offer. Now, if I didn’t have that relationship, there’s 100% that a media kit was coming out instead. So, it’s a long, long, long, sort of strategy, but it’s really important.
[42:19] So, charities. It’s good to give, most charities will give you a link in return, so fall in some of your favourite charities, make sure that you believe in what they do, have some character about it, so found some charities and give them a donation. Email me if you want a list of some charity donation sites, because we usually keep sites that are more or less sort of open to it, and if the charity isn’t really big, and they’re kind of a small charity, and you believe in the initiative, they’re probably more likely to say, “yeah sure.” But, have character about it like, give them the money anyway and then just say, “would you mind linking to us? Because it would deal to us”.
[43:05] Social media, I’m just going to have to leave it because it wasn’t in the original matter and it’s going to take longer, if I have time I’ll see what I can do. Reviewing supplies, and this obviously comes back sort of into the contacts list, but more generic scale. Supplies that are sort of on a live scale, that are providing a lot of value, that your clients are already buying from then, or whatever sort of current relationship that’s already been stablished. So, the contacts that I already mentioned about, that was more about stablishing relationships. The reviewing supplies is maximizing, if you’ve provided value for a long time, existent suppliers, or manufactures, or whatever your business has good close relationships too. Most businesses over time kept relationships with other companies and so forth, and if it makes sense from a business point of view, they will link to you, if they’re buying a lot, or you’ve provided them with valuable good service over time.
[44:15] when I was looking for a large online retailer, somebody you may know who that is, we did this with LG, worked. We did this for Sony, worked. On a smaller level is good to ask, because if they’re getting a lot from you, then it’s not so bad to kind of ask for links when they’re due. Also, what you can do, and I also intended to say it on the Tweet back, was if you—actually, this worked with James who’s probably definitely watching this, a long time ago James wrote an article about the top 10 SEO under the age of 30, and he wrote that ages ago, and all those SEO he linked out and messaged all the SEO’s and said “blah, blah, blah”, not only did we linked this site because there was a bit of an ego bait, there’s kind of a strategy there, not something that I’m overly comfortable with, but it can work. He basically went out and said, “I’ve done this, blah, blah, blah”, not only did we linked to him but we’re building to his page because it mentioned us. We actually generated him a lot of traffics, not only because of the links that we’re sending, but also from the views and the social media sharing and all the rest of it, and I wanted to tell my mom that I’m in the top 10 under 30 SEO and stuff.
[45:49] So, a little of irony. If you believe these people are great, or if you’re looking at a product and you’ve given them a positive review, this usually will work with more smallsmaller to medium based influencers or websites or whatnot, and if you review their products and give them honest assessment, I mean, if you’re in the nutrition space and you want to review all the products that can blend almonds better, if you have a bit of an audience, they’re going to send you opportunities.
[46:20] So, if you got the audience already, you’re going to have opportunities. But, if you do not have the audience, or the reputation, and you’re approaching other sort of companies that are sort of on your level, and you say, “hey, I just reviewed your blender”, for example, “here’s the article, I’ve tried it” so, you’re showing good character, “I’ve bought this, I’ve tried it, I really liked it and wanted it, it’s on this page, feel free to link to it”. Most of the time if you got the chemistry right in the email, if you sent the right things and you’re coming in with the right authenticity and intent, then they’re going to link to your website.
[47:06] Guys, I’ve got to leave the social media because we’re just almost 50 minutes. Social media is really important in building the context, and pretty much sort of doing the content roadshow, doing the contacts, doing the other strategy that I mentioned. I mentioned broken links, content Roadshow, building contacts, charities, and supplies that I just mentioned, and obviously contacting those that you’ve already built a stablishedstabilised relationship with. So, you can kind of use social media to do at least the contacts and the roadshow strategies and combined them. But, I can’t go into that for the sake of this video.
[47:56] Hopefully guys, if anything was kind of unclear, or something wasn’t right, or you didn’t understand something that I wrote because didn’t even understand what I wrote now that I’m looking at it. But hopefully if there’s anything unclear, I just want to able to do more presenting, I just got to use a whiteboard to kind of write things, comment below, this is where I’m going to try to do at least once a month an Ask Glynos Show, and keep my podcast for basically everything else that I want to talk about, and the talks are going to be more about me. I will mention SEO, and I will mention things from time to time, but I’m going to keep YouTube strictly on SEO and the Ask Glynos Show.
[48:37] Guys, if you have a question go to Facebook, go to Twitter, go to Instagram, ask me a question, you can contact me through the website as well. But let’s start building up the Ask Glynos trend, awesome. Guys, if you enjoyed it, thumbs up, comment, subscribe, whatever you got to do, I’ll appreciate it one way or the other. If you got a question on this, please let me know.
[49:01] Thanks a lot guys, it was a pleasure, I had so much fun that I couldn’t stop talking. I mentioned 20 minutes but that just couldn’t happen. So, awesome, have a good weekend guys, I’ll speak to you soon, bye.

Author: Andrew Glyntzos

The sole purpose of Omega Digital is to empower our clients by providing digital marketing expertise to advance their lead generation and business growth objectives. Our ultimate goal is to help them achieve enhanced profitability and positive returns to their online marketing investment. Andrew Glyntzos (founder of Omega Digital) has been heavily involved with the deployment of many online marketing campaigns stretching across many different industries. Andrew has worked with both national and international companies including Bing Lee, Kennards Self Storage and Recall.

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