If you are a business owner it is likely you have a to-do-list that is simply endless. As quickly as you cross things off with satisfaction you are just as quickly adding to it. There are some things that can sit at the bottom of the list and there are some things that just should not. Any business owner with a website will know just how important keeping on top of your website is. But for many it is easier said than done.
We are constantly surprised by the amount of clients who have been damaged by a company’s search engine optimisation practices. In 2014, surely an SEO analyst and his company must understand or at least acknowledge that search engines are far more advanced at detecting and monitoring dodgy black hat techniques than in the past. We ultimately want to inspire change within the SEO industry.
With the world booming, social media and technology growing in popularity and an increasing amount of businesses trying to reach for success that just finding a way to stand out in the crowd in an abundance of competitors to expand your business can be a hard task. An increasing amount of businesses are moving towards the world of the internet to promote and showcase their content to a technological driven audience. Websites are the virtual shopfronts that drive success in today’s marketplace, but here is a thought, what is a shopfront without a sign? Is it enough to only have a bare website floating around on the internet waiting to be noticed? This is where SEO becomes a priority.
Albert Einstein stated that “I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited“. This quote has inspired me to use my imagination and to remember the knowledge that is given to me in business, football or anything for that matter that I need to learn. I love to articulate my perspective through the use of analogies. This chain of thought has inspired the name of this new business related blog post – “The fishing game of business”
What makes someone love a brand? How does this relationship start, and what keeps someone loyal to this brand after many years? Answers to this question may vary from one person to another, but at the end of the day it all seems to boil down to one thing.
You have probably heard the rumours that SEO is dying or perhaps already in the grave. This is completely false and could not be any further from the truth. This article will explain why it is still a very important marketing tactic and how it is even more important that you choose the right provider who understands business from a top down perspective, modern marketing strategies, engagement methods and your particular company. Let’s go on and explain a brief history of SEO.
I have been going to my local coffee shop over the last two years since it was opened. I walked in one day to give it a try, mostly out of curiosity, to taste their coffee and see if they can match or better the current competitors in the area. There are many coffee shops around so I didn’t think too much of this particular one when it opened. I even remember thinking to myself in a cheeky manner, I give this shop three months and it’s out of business. Coffee shops in my home town close down faster than they can serve you the coffee. If this coffee shop is to succeed they must and I mean must, do something which separates them from the rest. God only knows, Padstow does not need another coffee shop.
From our perspective, SEO remains as important as ever. When we started doing it a number of years ago, not many people in our industry were doing SEO, but these days most businesses do it so it has become much more competitive.
At Larsen Jewellery online enquiries is by far our most important source of enquiries. Unlike normal retail shops, we don’t get any passing trade so we rely completely on marketing to attract people to us and online marketing plays the most important role. For this reason, having the right team working on our online marketing can make the difference between success and failure for our business, and I am pleased to say that we could not be in better hands with Andrew running our online marketing.
All Mower Spares is Australia’s largest online Lawn Mower, Small Engine & Outdoor Power Parts store. Brett contacted Omega Digital (formally APG Web Studios) to help increase and improve both qualified traffic and overall sales. Omega Digital (formally APG Web Studios) responded with technical SEO recommendations, consultation and analysis to optimise the foundation of a very large and complex website with multiple challengers to overcome.
