One of the most frequently asked questions I receive when I speak with new clients regarding SEO is “What is a high-quality backlink?” What do they look like? What benefits do they provide other than directly for SEO?
The world of online is changing, and it is altering the way we do business. We now can’t rely on people coming in-store to purchase, and we can’t rely on building a business without an online component.
With so much content featuring online, how do we as businesses stand out above the rest? Well, the answer is, digital marketing and search engine optimisation (known as SEO).
How does SEO WORK?
As a search engine platform, Google rank websites on how valuable they are to those searching for a particular topic.
For a new business, a website is essential for gaining new clients and awareness around the products and services on offer.
Here are my tips for improving your SEO if you’re a lawyer, solicitor or conveyancer. Usually, legal based professionals are based in specific suburbs or regions and therefore targeting your SEO to customers directly in these regions make most sense. There are exceptions of course.
Content marketing is a long term strategy and no short term results are to be expected.
All of the advice I have given in my YouTube videos have been implemented on this clients blog and the results speak for themselves. Huge traffic growth.
When you compare August 2019 to August 2018 – results are as follows: 1. 748.60% session growth. 2. 814.63% unique visitor growth.
Other benefits include lower bounce rates and increase time on site.
Does your business have a content marketing strategy in place for 2019?
Search Engine Optimisation or SEO is a subject all businesses are dying to know more about. Competition within SEO has grown dramatically in the past decade as more businesses invest money in trying to boost SEO within their business search results on search engines like Google.
A website is the storefront of your business online! It is where your potential clients come to see what you can offer. However, not everyone thinks of a website that way.
So that is why we are here to provide you with the information on how to think about your website in 2019, so you can ensure you are providing the best content for your audience.
June 2017: 4,700
May 2019: 11,082
1. A great client who understands that their product and customer service matters most in business/marketing.
2. Content marketing campaign focusing on what “people ask”
3. Basic link outreach. Let our amazing content do all the talking really.
4. Solving technical issues with issues of duplicate content, poor pagination setup, always eliminate 404 errors and focus on PageSpeed & mobile usability.
5. Submit images XML sitemap to increase image search clicks from Google image search. Optimise image filenames, ensure ALT attributes etc.
6. Optimise meta of thousands of product pages (no shopping cart) – eliminate duplicate metadata.
7. Schema optimisation and grabbing more clicks even when we don’t rank first.
Want similar results? Contact us today
[Transcription]
Welcome to The Ask Glynos Show, episode number 49. Today I’m doing another live Q&A. Stick around.
