The world of online is changing, and it is altering the way we do business. We now can’t rely on people coming in-store to purchase, and we can’t rely on building a business without an online component.
With so much content featuring online, how do we as businesses stand out above the rest? Well, the answer is, digital marketing and search engine optimisation (known as SEO).
Here are my tips for improving your SEO if you’re a lawyer, solicitor or conveyancer. Usually, legal based professionals are based in specific suburbs or regions and therefore targeting your SEO to customers directly in these regions make most sense. There are exceptions of course.
Search Engine Optimisation or SEO is a subject all businesses are dying to know more about. Competition within SEO has grown dramatically in the past decade as more businesses invest money in trying to boost SEO within their business search results on search engines like Google.
In episode 16 of the ‘#askglynos SEO Show’, Andrew explores the ins and outs of three primary domain examples used to rank your website in international markets. In response to a client’s request, Andrew highlights the different SEO domain methods that can be used to target native Chinese speakers with a business and website hosted in Australia.
Three great strategies to start implementing in your online marketing efforts are:
These strategies will deliver you increased ROI and more traffic when combined together.
Don’t just produce content that you think is great, and don’t just target keywords that you think are going to work for your business, make sure you consider the ROI. If you want your business to benefit from SEO, you need to consider these three things.