Search Engine Optimisation or SEO is a subject all businesses are dying to know more about. Competition within SEO has grown dramatically in the past decade as more businesses invest money in trying to boost SEO within their business search results on search engines like Google.
June 2017: 4,700
May 2019: 11,082
1. A great client who understands that their product and customer service matters most in business/marketing.
2. Content marketing campaign focusing on what “people ask”
3. Basic link outreach. Let our amazing content do all the talking really.
4. Solving technical issues with issues of duplicate content, poor pagination setup, always eliminate 404 errors and focus on PageSpeed & mobile usability.
5. Submit images XML sitemap to increase image search clicks from Google image search. Optimise image filenames, ensure ALT attributes etc.
6. Optimise meta of thousands of product pages (no shopping cart) – eliminate duplicate metadata.
7. Schema optimisation and grabbing more clicks even when we don’t rank first.
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[Transcription]
Welcome to The Ask Glynos Show, episode number 49. Today I’m doing another live Q&A. Stick around.
This is actually quite a common question we get from clients. Below will help you.
1. Visit https://support.google.com/business/answer/7035772?hl=enTake note of the following point in the google article:
So you’re a small business and want to start pushing the limits with your marketing online?
In episode 16 of the ‘#askglynos SEO Show’, Andrew explores the ins and outs of three primary domain examples used to rank your website in international markets. In response to a client’s request, Andrew highlights the different SEO domain methods that can be used to target native Chinese speakers with a business and website hosted in Australia.
Three great strategies to start implementing in your online marketing efforts are:
These strategies will deliver you increased ROI and more traffic when combined together.
Don’t just produce content that you think is great, and don’t just target keywords that you think are going to work for your business, make sure you consider the ROI. If you want your business to benefit from SEO, you need to consider these three things.
Andrew discusses why having a diversified marketing strategy is essential to build brand equity and awareness in addition to, setting up a brand that is ready to emerge and evolve with the next advancement in technological evolution.
We need to define subdomains and subfolders in order to understand how they affect SEO. Sub-domains are folders that contains website files. Subdirectories are folders contained within the main ROOT directory (such as http://www.domain.com/blog ). Subdomains are basically child domains that are part of a primary domain (such as http://blog.domain.com/).
In 2017, Google accounted for over 79% of all global desktop search traffic – source https://bit.ly/2dPdcTY
Hence, omitting search engine optimisation from the marketing mix is not an option for businesses today. When the SEO strategy is implemented consistently and strategically, it opens a whole new world of opportunities for a business to grow online. But unfortunately there are a lot of problems and misconceptions about choosing the right SEO partner. There are certain mistakes that a business must avoid when hiring an SEO or marketing agency to improve their search engine visibility. In this article, I will be discussing three common mistakes clients can make when choosing the right SEO partner and how to avoid three problematic and even (at times) monumental mistakes.
