SEO & Inbound Marketing Archives - Omega Digital
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Category: SEO & Inbound Marketing

Home SEO & Inbound Marketing

More than double the SEO traffic in two years.

June 2017: 4,700
May 2019: 11,082

Awesome results – Tough B2B interior design/architects Niche

7 Key components of SEO success over last 2 years:

1. A great client who understands that their product and customer service matters most in business/marketing.

2. Content marketing campaign focusing on what “people ask”

3. Basic link outreach. Let our amazing content do all the talking really.

4. Solving technical issues with issues of duplicate content, poor pagination setup, always eliminate 404 errors and focus on PageSpeed & mobile usability.

5. Submit images XML sitemap to increase image search clicks from Google image search. Optimise image filenames, ensure ALT attributes etc.

6. Optimise meta of thousands of product pages (no shopping cart) – eliminate duplicate metadata.

7. Schema optimisation and grabbing more clicks even when we don’t rank first.

Want similar results? Contact us today

International SEO – How to setup your domain correctly to meet your objectives?

In episode 16 of the ‘#askglynos SEO Show’, Andrew explores the ins and outs of three primary domain examples used to rank your website in international markets. In response to a client’s request, Andrew highlights the different SEO domain methods that can be used to target native Chinese speakers with a business and website hosted in Australia.

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3 great ways to produce amazing content for your business

Three great strategies to start implementing in your online marketing efforts are:

  1. Content
  2. Keywords
  3. Videos

These strategies will deliver you increased ROI and more traffic when combined together.

Don’t just produce content that you think is great, and don’t just target keywords that you think are going to work for your business, make sure you consider the ROI. If you want your business to benefit from SEO, you need to consider these three things.

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How subdomains and subfolders impact your SEO?

What are subdomains and subfolders?

We need to define subdomains and subfolders in order to understand how they affect SEO. Sub-domains are folders that contains website files. Subdirectories are folders contained within the main ROOT directory (such as http://www.domain.com/blog ). Subdomains are basically child domains that are part of a primary domain (such as http://blog.domain.com/).

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3 Mistakes Clients Can Make when Choosing an SEO Agency

In 2017, Google accounted for over 79% of all global desktop search traffic – source https://bit.ly/2dPdcTY

Hence, omitting search engine optimisation from the marketing mix is not an option for businesses today. When the SEO strategy is implemented consistently and strategically, it opens a whole new world of opportunities for a business to grow online. But unfortunately there are a lot of problems and misconceptions about choosing the right SEO partner. There are certain mistakes that a business must avoid when hiring an SEO or marketing agency to improve their search engine visibility. In this article, I will be discussing three common mistakes clients can make when choosing the right SEO partner and how to avoid three problematic and even (at times) monumental mistakes.

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