If you are a business owner it is likely you have a to-do-list that is simply endless. As quickly as you cross things off with satisfaction you are just as quickly adding to it. There are some things that can sit at the bottom of the list and there are some things that just should not. Any business owner with a website will know just how important keeping on top of your website is. But for many it is easier said than done.
We are constantly surprised by the amount of clients who have been damaged by a company’s search engine optimisation practices. In 2014, surely an SEO analyst and his company must understand or at least acknowledge that search engines are far more advanced at detecting and monitoring dodgy black hat techniques than in the past. We ultimately want to inspire change within the SEO industry.
With the world booming, social media and technology growing in popularity and an increasing amount of businesses trying to reach for success that just finding a way to stand out in the crowd in an abundance of competitors to expand your business can be a hard task. An increasing amount of businesses are moving towards the world of the internet to promote and showcase their content to a technological driven audience. Websites are the virtual shopfronts that drive success in today’s marketplace, but here is a thought, what is a shopfront without a sign? Is it enough to only have a bare website floating around on the internet waiting to be noticed? This is where SEO becomes a priority.
You have probably heard the rumours that SEO is dying or perhaps already in the grave. This is completely false and could not be any further from the truth. This article will explain why it is still a very important marketing tactic and how it is even more important that you choose the right provider who understands business from a top down perspective, modern marketing strategies, engagement methods and your particular company. Let’s go on and explain a brief history of SEO.
From our perspective, SEO remains as important as ever. When we started doing it a number of years ago, not many people in our industry were doing SEO, but these days most businesses do it so it has become much more competitive.
