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Category: SEO & Inbound Marketing

Home SEO & Inbound Marketing

International SEO – How to setup your domain correctly to meet your objectives?

In episode 16 of the ‘#askglynos SEO Show’, Andrew explores the ins and outs of three primary domain examples used to rank your website in international markets. In response to a client’s request, Andrew highlights the different SEO domain methods that can be used to target native Chinese speakers with a business and website hosted in Australia.

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3 great ways to produce amazing content for your business

Three great strategies to start implementing in your online marketing efforts are:

  1. Content
  2. Keywords
  3. Videos

These strategies will deliver you increased ROI and more traffic when combined together.

Don’t just produce content that you think is great, and don’t just target keywords that you think are going to work for your business, make sure you consider the ROI. If you want your business to benefit from SEO, you need to consider these three things.

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How subdomains and subfolders impact your SEO?

What are subdomains and subfolders?

We need to define subdomains and subfolders in order to understand how they affect SEO. Sub-domains are folders that contains website files. Subdirectories are folders contained within the main ROOT directory (such as ). Subdomains are basically child domains that are part of a primary domain (such as

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3 Mistakes Clients Can Make when Choosing an SEO Agency

In 2017, Google accounted for over 79% of all global desktop search traffic – source

Hence, omitting search engine optimisation from the marketing mix is not an option for businesses today. When the SEO strategy is implemented consistently and strategically, it opens a whole new world of opportunities for a business to grow online. But unfortunately there are a lot of problems and misconceptions about choosing the right SEO partner. There are certain mistakes that a business must avoid when hiring an SEO or marketing agency to improve their search engine visibility. In this article, I will be discussing three common mistakes clients can make when choosing the right SEO partner and how to avoid three problematic and even (at times) monumental mistakes.

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15 tips for your next SEO Website Audit

Here are some great tips on how to perform your own SEO website audit:

  1. First Impressions & Understanding Your Audience Behaviour – It may seem pretty obvious that audiences are a vital aspect to any website, but unless you enter into the minds of how your audiences view and navigate through your site, you may not be maximising your audience engagement and conversion rates.Ultimately you want to guide your audiences to relevant sections of your website which may seem simple, but unless a shift on usability is focused on you’ll find audiences quickly clicking the ‘back’ button or leaving your website earlier than expected or intended.
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