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How subdomains and subfolders impact your SEO?

What are subdomains and subfolders?

We need to define subdomains and subfolders in order to understand how they affect SEO. Sub-domains are folders that contains website files. Subdirectories are folders contained within the main ROOT directory (such as ). Subdomains are basically child domains that are part of a primary domain (such as

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3 Mistakes Clients Can Make when Choosing an SEO Agency

In 2017, Google accounted for over 79% of all global desktop search traffic – source

Hence, omitting search engine optimisation from the marketing mix is not an option for businesses today. When the SEO strategy is implemented consistently and strategically, it opens a whole new world of opportunities for a business to grow online. But unfortunately there are a lot of problems and misconceptions about choosing the right SEO partner. There are certain mistakes that a business must avoid when hiring an SEO or marketing agency to improve their search engine visibility. In this article, I will be discussing three common mistakes clients can make when choosing the right SEO partner and how to avoid three problematic and even (at times) monumental mistakes.

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15 tips for your next SEO Website Audit

Here are some great tips on how to perform your own SEO website audit:

  1. First Impressions & Understanding Your Audience Behaviour – It may seem pretty obvious that audiences are a vital aspect to any website, but unless you enter into the minds of how your audiences view and navigate through your site, you may not be maximising your audience engagement and conversion rates.Ultimately you want to guide your audiences to relevant sections of your website which may seem simple, but unless a shift on usability is focused on you’ll find audiences quickly clicking the ‘back’ button or leaving your website earlier than expected or intended.
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5 Easy Ways to Improve Your SEO Today

If you are a business owner it is likely you have a to-do-list that is simply endless. As quickly as you cross things off with satisfaction you are just as quickly adding to it. There are some things that can sit at the bottom of the list and there are some things that just should not. Any business owner with a website will know just how important keeping on top of your website is. But for many it is easier said than done.

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All SEO’s start with a philosophy and not a strategy

We are constantly surprised by the amount of clients who have been damaged by a company’s search engine optimisation practices. In 2014, surely an SEO analyst and his company must understand or at least acknowledge that search engines are far more advanced at detecting and monitoring dodgy black hat techniques than in the past. We ultimately want to inspire change within the SEO industry.

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How can SEO & inbound marketing help your business?

With the world booming, social media and technology growing in popularity and an increasing amount of businesses trying to reach for success that just finding a way to stand out in the crowd in an abundance of competitors to expand your business can be a hard task. An increasing amount of businesses are moving towards the world of the internet to promote and showcase their content to a technological driven audience. Websites are the virtual shopfronts that drive success in today’s marketplace, but here is a thought, what is a shopfront without a sign? Is it enough to only have a bare website floating around on the internet waiting to be noticed? This is where SEO becomes a priority.

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